Creative Direction and User Experience
Edutopia was burdened with significant UX debt and their audience was increasingly experiencing a poorly optimized version of the site on mobile devices.
Rather than tackling the long list of problems, I introduced a brand vision of one voice, everywhere and overhauled the user experience by crafting a highly intentional design system of touch-optimized patterns centered around the reading experience.
I optimized and simplified navigation, elevated the reading experience on all screens by introducing vertical measure, and presented a modern, clean brand expression.
The visual design also underwent a reboot, with a bolder color palette, optimized typography and clear iconography.
I raised the bar on visual storytelling by introducing custom commissioned illustrations, original photography and full bleed feature images.
Edutopia’s engagement significantly improved by introducing stories that travel and embed in other stories, intelligent read next rabbit holes and enhanced search tools.